JockeyHQ App
JockeyHQ approached me with a unique startup idea: a platform that would connect jockeys, managers, and trainers—the first of its kind in the racing industry. They needed comprehensive support, including branding, app design, and product management. I took on all these roles, as well as overseeing development development, to bring this vision to life.
Objective
The goal was to create a user-centric platform that catered to the unique needs of different user types within the racing industry. The challenge was to design an app that would seamlessly serve jockeys, managers, and trainers, each with distinct requirements, while establishing a strong, recognisable brand in the market.
Process
Working closely with the founder, we leveraged his extensive network in the racing industry to gather feedback on branding concepts and test wireframe prototypes. We conducted design sprints and tested high-fidelity prototypes, all with a "user-first" mindset. This approach was essential to ensure that the app was intuitive and effective for its diverse user base.
Outcome
The app, now invite-only, is being successfully used across the racing industry in Australia. JockeyHQ has set a new standard in the industry, providing a much-needed platform that connects key stakeholders in a way that had never been done before.
