Scaling
The Scaling team approached me with an idea for a startup and needed a full-stack designer to help them build their brand and take their product from concept to MVP and beyond. Scaling is an online marketplace designed for visionaries who challenge the status quo and seek to realise their fullest potential through meaningful connections and partnerships. The platform allows users to find business partners, raise capital, secure equity, pitch startups, buy or sell businesses, and connect with other entrepreneurs.
Objective
Leveraging the strong network of the founder and the expertise of senior staff, we aimed to rapidly launch an MVP to attract real users and gather valuable feedback during the beta phase. The goal was to create a seamless user experience that would foster a vibrant community of entrepreneurs.
Process
The project involved intensive collaboration to build a cohesive brand identity and a user-centric product. We worked tirelessly to meet tight deadlines, ensuring that the MVP was launched quickly. Following the soft launch, we implemented continuous updates and released new features based on user feedback, refining the platform to better serve the needs of its growing user base.
Outcome
The platform's soft launch was met with positive, constructive feedback, leading to regular updates and feature releases. As a result, Scaling has seen a steady increase in repeat users, indicating strong user engagement and the platform's growing popularity.
